WhatsApp Business API access, built for enterprise scale
Sell, serve and notify on an app many of your customers already use. CommLeap gives you the WhatsApp Business Platform with guided onboarding, template governance, automation and a production-grade API — all in one place.
Everything you need to run WhatsApp as a core channel
From your first message to high-volume programs, CommLeap supports the core WhatsApp Business Platform features — and wraps them in the governance enterprises need.
Verified business presence
A business profile with your name, logo, description and hours, plus guidance on Official Business Account (verified badge) eligibility, which Meta decides.
Template management
Create, localize and submit marketing, utility and authentication templates. Track approval status and quality in one library.
Interactive messages & Flows
Reply buttons, list menus and multi-screen WhatsApp Flows for bookings, applications, surveys and lead capture — without leaving the chat.
Conversational commerce
Share product catalogs, single- and multi-product messages and carts, and connect checkout or payment links to your commerce stack.
Click-to-WhatsApp ads
Turn Facebook and Instagram ad clicks into conversations, then qualify, route and attribute leads back to their campaigns.
Shared team inbox
Many agents, one number. Route by skill, language or region, with notes, SLAs and CRM context alongside every chat.
Chatbots & AI agents
Automate FAQs, order tracking and qualification with no-code flows and human handoff today; AI agents grounded in your content are coming soon.
Broadcasts & journeys
Send segmented, personalized campaigns to opted-in customers and trigger journeys from events like orders, payments or sign-ups.
Enterprise API & webhooks
Send and receive supported WhatsApp message types through one REST API, with webhooks for delivery, read and inbound events (signed payloads coming soon).
From sign-up to your first verified message
Meta's requirements are clear, but the details trip up many teams. We guide you through each step to help reduce the risk of rejections and delays.
Verify your business
Complete Meta business verification with guidance on the documents and details reviewers expect.
Connect your number
Register a new or existing number and your display name through a guided, secure sign-up flow.
Submit your templates
Draft templates with our best-practice library, localize them and submit for Meta review.
Launch and scale
Go live via API, inbox or campaigns, then grow your messaging limits under Meta's rules by maintaining high quality and steady usage.
Four message categories. Clear rules.
Meta prices WhatsApp by message category and recipient country. CommLeap shows each template's current category before you send, and our team can help forecast cost per campaign; Meta bills these charges to your WhatsApp Business Account directly.
Contact us for pricing| Category | Typical use | How Meta charges |
|---|---|---|
| Marketing | Offers, launches, re-engagement, abandoned carts | Per delivered template message |
| Utility | Order updates, bookings, account and billing alerts | Per delivered template; free inside an open service window |
| Authentication | One-time passwords and login codes | Per delivered template message; some countries have an authentication-international rate |
| Service | Replies to customer-initiated conversations | Free within the 24-hour window |
Rates are set by Meta, vary by country and can change. Meta validates each template's category and may update it. Always check Meta's current WhatsApp Business Platform pricing.
Migrate from your current provider — keep what you've built
Outgrown your WhatsApp provider? Meta supports moving a registered number between providers. We plan the cutover with you to keep disruption for your customers to a minimum.
- Keep your phone number, display name and quality rating
- Carry over eligible approved templates (template quality ratings restart) and messaging limits
- Rebuild chatbots, routing and integrations before cutover
- Scheduled migration window with a named migration lead
Assess
We audit your numbers, templates, flows, integrations and volumes, and agree a cutover plan and date.
Rebuild & test
Templates, automations, inbox routing and webhooks are recreated and tested in CommLeap ahead of the switch.
Cut over
Your number moves during a planned window, and our team monitors delivery and quality closely afterwards.
Send WhatsApp templates with a single API call
WhatsApp message types — including templates, text, media, interactive buttons, lists, Flows and catalogs — are available through CommLeap's unified API. SMS fallback with a single parameter is coming soon.
- Status webhooks: sent, delivered, read and failed
- Inbound messages, button replies and Flow responses as structured events
- Template variables, media handling and 24-hour window awareness
WhatsApp Business app vs. WhatsApp Business API
The free app works well for many small businesses. Once you need a larger team, automation or integrations, the API is built to scale.
| Capability | WhatsApp Business app | WhatsApp Business API with CommLeap |
|---|---|---|
| Users per number | Main phone plus up to 4 linked devices | Multiple agents in a shared inbox |
| Automation | Greeting and away messages, quick replies | Chatbots, Flows and journeys (AI agents coming soon) |
| Integrations | Limited | REST API, webhooks, CRM and commerce connectors |
| Bulk messaging | Broadcast lists (up to 256 contacts who saved your number) | Segmented campaigns to opted-in audiences at scale |
| Governance | Phone-based | Roles and permissions; SSO, audit logs and retention controls coming soon |
| Analytics | Basic message stats | Delivery, read, click, cost and agent performance |
| Best for | Sole traders and small shops | Mid-market and enterprise teams |
WhatsApp Business API questions, answered
What is the WhatsApp Business API?
The WhatsApp Business API is the programmatic part of Meta's WhatsApp Business Platform. It lets businesses send and receive WhatsApp messages at scale from their own systems, with multiple agents, automation, approved message templates and integrations — capabilities that go well beyond what the WhatsApp Business mobile app offers.
Do we need to be verified by Meta to use it?
You can start with limited messaging after connecting a number. Completing Meta business verification is one way to raise your messaging limits, and it is required before you can request an Official Business Account (verified badge), which Meta grants at its discretion. CommLeap's onboarding team guides you through the documents and steps.
How does WhatsApp Business API pricing work?
Meta charges per delivered template message, with rates set by message category (marketing, utility or authentication) and the recipient's country. Replies to customers within the 24-hour customer service window are free, and utility templates sent inside an open service window are also free. Meta sets and can change these rates and rules. As a Meta Tech Provider, CommLeap onboards you to your own WhatsApp Business Account: Meta bills these charges to you directly, and CommLeap invoices only its own fees. Contact us for pricing.
Can we keep our existing phone number?
Yes. You can register a new number, bring a number currently used on the WhatsApp Business app (after it is moved to the API), or migrate a number that is already on the API with another provider. When a number already on the API moves between providers, Meta's process is designed to retain its display name, quality rating, messaging limit and Official Business Account status, and to copy eligible approved templates (template quality ratings restart).
What is the 24-hour customer service window?
When a customer messages you, a 24-hour window opens in which you can reply with free-form messages. Outside that window, you must use a pre-approved message template to start or restart the conversation. CommLeap's inbox shows window status for every conversation, so agents can see what they are able to send.
Can we use chatbots and AI on WhatsApp?
Yes. You can automate conversations today with CommLeap's no-code flow builder and hand conversations over to human agents with full context. AI agents grounded in your approved content are coming soon, designed for business-specific customer service in line with Meta's WhatsApp Business Solution Terms. Explore Conversational AI.
How quickly can we go live?
Once Meta business verification is complete and your first templates are approved, you can begin sending; timing depends on Meta's reviews and your integration work. Larger rollouts with several brands, regions or system integrations follow a phased plan agreed with your CommLeap solutions team.
Does CommLeap support multiple brands and numbers?
Yes. Enterprises can manage multiple WhatsApp Business Accounts, numbers and brands from one CommLeap organization, with separate permissions, templates, inboxes and reporting for each.
Build on top of WhatsApp
Omnichannel Inbox
One shared workspace for every customer conversation, across every channel.
Learn moreConversational AI
No-code chatbots and flows with human handoff; AI agents coming soon.
Learn moreCampaigns & Journeys
Segmented broadcasts and automated journeys across WhatsApp, SMS and email.
Learn moreLaunch or migrate your WhatsApp Business API
Tell us about your brands, numbers and volumes. We'll plan verification, templates and integration — or a carefully planned migration from your current provider.
- Solution design with a named specialist
- WhatsApp onboarding and verification support
- Transparent, volume-based pricing